Off the standard
OFF
STANDARD
Build to the standard and you won’t be wrong. You won’t be remembered either. We look for the point where your space leaves the standard. That is where a space starts becoming a brand.
Talk at the planning stage01
A standard is not something to follow. It is something to make.
A cafe goes like this, a shop like that. Every trade has its proven answers, and following them keeps you from failing. It also keeps you from being told apart from the shop next door. Our work starts after we’ve read all those answers. Deciding what to keep and what to drop. Setting a new standard in its place. That is planning.
02
A space is remembered as scenes, not as a floor plan.
The spot where you first stop after the door. The wall that makes you take your phone out. The corner you look back at on the way out. Guests don’t read plans. They leave with a handful of scenes. So we settle those scenes before the seat count. Once the scenes are set, finishes and lighting follow.
03
The type on the sign, the color of the wall, the first post. Decided in one place.
When an interior firm builds the room, a design studio draws the logo and an agency shoots the photos, the guest sees three different shops. We decide all three at one table. When the space, the name and the story are one body, people call it a brand.
Service Area
We handle the standard of the space and of the brand.
- 01
Architectural Design
건축설계
- 02
Space Design
공간디자인
- 03
Brand Experience Design
브랜딩
- 04
Construction
시공
- 05
Video Design
영상디자인
Take one area or take all five. Either way, the standard gets settled before the work starts.
Scenes made this way.
Aileen CoutureSPACE/BRANDING 
STELLIN TAIPEISPACE/FURNITURE DESIGN 
Okomito TypefaceBRANDING 
ROYAL DETACHED HOUSESPACE/CONSTRUCTION 
K BEAUTYSPACE/CONSTRUCTION 
EIGHTYFIVEBRANDING 
W Walkerhill VIPSPACE/DESIGN 
Blood JuiceBRANDING 
DDP HINOSPACE/DESIGN 
Hanabank ResidentialSPACE/BRANDING 
FINECITY 通天香BRANDING 
Panalive NewyorkSPACE/CONSTRUCTION 
VIBRANTBRANDING 
Hanabank VIP ResidentialSPACE/CONSTRUCTION 
Villa A ProjectSPACE/CONSTRUCTION 
PANALIVEBRANDING 
NHN GreenfactorySPACE/DESIGN 
CHEONGDAM 713SPACE/CONSTRUCTION 
DOVERO GALLERYBRANDING 
WESTERN HOTEL LOUNGESPACE/CONSTRUCTION 
STRADIUM ITAEWONSPACE/CONSTRUCTION
A space one photograph can explain.
A space that takes several photographs is usually a space that hasn’t been sorted out yet. So we settle that one photograph before the drawings. Where you stand to look, what comes into the frame and what falls outside it. Once that scene is fixed, the position of the lights and the height of the furniture follow from it.
Projects 2023–2025
The last three years, in scenes.
2025
- 01HANABANK HEADOFFICESPACE/DESIGN
- 02POSITIVE SPACE SHOWROOMSPACE/CONSTRUCTION
- 03HANNAM PORTHILL BLDGSPACE
- 04AHC Space ConsultingSPACE/BRANDING
- 05IBM SUMMIT SECTIONBRANDING
2024
- 01Galleriafore WineshopSPACE/BRANDING
- 02W Walkerhill VIP ConciergeSPACE/BRANDING
- 03BUYOUNG OFFICESPACE/CONSTRUCTION
- 04NAVER GreenfactorySPACE/DESIGN
- 05면서울 MichelinSPACE/CONSTRUCTION
2023
- 01HANABANK ResidentialSPACE/CONSTRUCTION
- 02NAVER Partners OfficeSPACE/DESIGN
- 03DDP HINO'S RECIPESPACE/DESIGN
- 04PANALIVE NEWYORKSPACE/BRANDING
- 05南京市 ZIUMVILLESPACE/DESIGN
Your space becomes the standard.
What becomes the standard is best decided at the planning stage. Before the walls go up is when the most can still change. The kind of space, where it is and roughly how big is enough to start talking.