Retail
Retail Showroom Project 01
리테일 쇼룸 프로젝트 01
PhotoStorefront view where the ratio of fixtures to empty space reads
Display is editing. We cut the number of products and widen the empty space so the store speaks the brand’s point of view.
A showroom is not where inventory is shown but where a brand’s gaze is. Fixture height, spacing and material follow the same grammar as the products, and lighting is designed to light scenes rather than goods.
Fixtures and finishes are broken into standard line items. Which process a fixture belongs to and at what unit price it is calculated stays in the specification, so the next store repeats on the same basis.
PhotoFull store view
PhotoFixture detail
PhotoFitting room and counter